 INSURANCE RAA |
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More than half a century ago, and long before "niche marketing" and "corporate citizenship" were popular business strategies, GuideOne Insurance was founded upon two key philosophies that endure to this day: a commitment to social responsibility and a dedication to serving customers in select niche markets. During the mid-1940s, William N. Plymat, an insurance executive and attorney, set out to create an auto insurance company that would insure non-drinkers at lower rates. Plymat believed the company would incur fewer losses because drivers who did not drink would avoid accidents. On April 1, 1947, GuideOne Mutual Insurance Company (then known as Preferred Risk Mutual Insurance Company) became licensed to operate in Iowa. Company History Highlights The 1950s - In 1958 Preferred Risk Life was established to provide life coverage for non-drinkers. The 1960s - The country's first multiple peril package policy for churches was introduced in 1962, and the sales force grew to 475 agents. By 1966, the group's life insurance products were actively sold in 29 states with over 900 agents. Toward the end of the decade, the company moved to a new home office constructed in West Des Moines. The 1970s - By 1975, the company's insurance written on churches increased substantially and the life operation had become a thriving business with over $500 million of insurance in force. William N. Plymat, founder and Chairman of the Board retired in 1976. In 1977, GuideOne Mutual's premiums exceeded $84 million. The following year, it was licensed in 38 states with 1,975 agents. The 1980s - As part of its ongoing social mission, in 1980 the company donated seed money to help Mothers Against Drunk Driving (MADD) expand nationally. Net premium written for all companies combined to nearly $175 million in 1988. The 1990s - In 1990, total net premium for all companies in the group had grown to $234 million. A year later, the life operation achieved $2 billion of insurance in force. In the mid-1990s, the company's mutual ownership structure was simplified and a common name was adopted to create a unified, identifiable product and a strong national brand. In 1999, the company received an Integrity Award from the Iowa Better Business Bureau. Our Future Much has changed at GuideOne since its inception in 1947. Specifically, GuideOne has transitioned from managing through legal entities to managing around customer niches. GuideOne's focus on understanding and meeting unique customer needs combined with the company's agent driven innovation and an unwavering social commitment has established the company as the premier niche market insurer for its consumer and commercial customers. GuideOne will look to further solidify this position by expanding and extending relationships with customers by providing an array of value-added and stand-alone services within its chosen niches. Types of insurance: Churches, Protection for Senior Living Communities, Superior Protection and Safeguards for Educational Institutions, Health insurance, Home insurance and Life insurance Founded: April 1, 1947 Headquarters: 1111 Ashworth Road West Des Moines, Iowa Web site: www.guideone.com Tags: guideone insurance guide one insurance guide one insurance company guide one mutual insurance guideone mutual insurance guideone insurance company guide one elite insurance guide one auto insurance guideone mutual insurance company guide one mutual insurance company guide one insurance co guideone auto insurance guide one insurance des moines guideone elite insurance guide one america insurance guideone insurance co guide one elite insurance company guideone america insurance guideone america insurance company guideone insurance des moines guideone elite insurance company guide one car insurance guide one insurance claims guide one insurance owasso guide one insurance west des moines guideone specialty mutual insurance guide one guide one ins guide one com guideone com guideone ins guideoneinsurance guideone guideoneinsurance com www guideone com nationwide insurance travelers insurance chubb insurance hartford insurance cna insurance commerce insurance great american insurance guideone mutual grange insurance federated insurance hanover insurance professional liability insurance markel insurance co insurance assurance insurance zurich insurance workers compensation insurance insurance companies commercial insurance underwriting insurance surety insurance property casualty insurance automobile insurance insurance casualty massachusetts insurance insurance underwriters liability insurance insurance property and casualty broker insurance illinois insurance company insurance nj insurance general insurance risk management insurance marine insurance brokerage insurance group insurance corporate insurance atlantic insurance american insurance new jersey insurance agency insurance lloyds insurance indemnity insurance brokers insurance western insurance insurance of america insurance mutual life insurance insurance claims insurance agent corporation insurance property & casualty insurance specialty insurance insurance agents fire insurance independent insurance rating insurance insurance financial services ratings insurance insurance risk carriers insurance limited insurance claim insurance |
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