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Liberty Mutual Group Insurance

Liberty Mutual Group Insurance (LMG, Liberty, Liberty Mutual), is a large American insurance company. Founded in Boston in 1912, as of 2005 it had 39,000 employees and more than 900 worldwide offices. As of early 2007 it was number 95 on the Fortune 500 list of the largest American corporations and number 39 on Equal Opportunity Magazine's annual Top 50 Employers list. As of December 31, 2006, Liberty Mutual Group had $85.5 billion in consolidated assets, $74.6 billion in consolidated liabilities and $23.5 billion in annual consolidated revenue. Liberty Mutual is the sixth-largest property and casualty insurer in the U.S. based on 2005 direct written premium.

Liberty Mutual insurance has historically stayed away from aggressive television and radio advertisements but is able to maintain its size through a form of affinity marketing known internally as Group Savings Plus. The company hires account executives to establish amicable business relationships with qualified employers, professional associations and college alumni associations. The members of these groups are allowed a discount because of their qualified status as usually higher education is considered one of the best signs of a good insurance risk. Liberty Mutual will then market to these groups and rely on targeted advertising within the accounts and word of mouth to promote growth.

Liberty Mutual insurance has received numerous awards and honors as they focus on their goal to "help people live safer, more secure lives." The United Way gave Liberty Mutual their Community Impact Award for our "far-reaching commitment as well as …direct participation" in United Way activity. CollegeGrad.com rated them one of the Top 100 entry level employers.

Public Television Leadership Award - PBS presented the 2006 Public Television Leadership Award to Liberty Mutual, the first company so honored since PBS expanded its awards program to recognize the contributions of corporate sponsors. The Award recognizes Liberty for its sustained commitment, including major funding for public television, and for helping bring lasting benefits to public broadcasting.

CDC's NORA Partnering Award for Worker Health and Safety - The Liberty Mutual Research Institute for Safety (LMRIS) and its project partners received the National Occupational Research Agenda (NORA) Partnering Award for its joint, multi-study research project on slips, trips and falls. The multi-organizational award honors exemplary teamwork, innovative thinking and strong science in the interest of worker health and safety.

National Safety Council's Green Cross for Safety Medal - Liberty Mutual was the first insurance company to receive this honor, which recognizes organizations and their leaders for years of outstanding achievements in safety and health, community service, and responsible citizenship.

Corporate Plus Award for Long Term Commitment to INROADS - A program participant since 1994 and a Top Ten INROADS Corporate Sponsor, the company hosted more than 129 INROADS interns companywide in 2006.

Types of insurance: Auto insurance, Home insurance, Life insurance, Business insurance

Founded: 1912

Headquarters: Liberty Mutual Group, Inc. 175 Berkeley Street Boston, Massachusetts 02116

Web site: www.libertymutual.com

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